Research RESEARCH

Peer-Reviewed Journal Articles

  • Tate, M., Coker, B., & Hope, B. (2004). Moving to multi channel e commerce: Lessons learned from a case study of an apparel and home-ware catalogue company. Journal of Internet Commerce, 4(2), 1-32.

Conference Papers

  • Tate, M., Coker, B., & Hope, B. (2004). Insights into selling apparel remotely: A case study of a successful multi-channel retailer. Paper presented at the Pacific Asia Conference in Information Systems (PACIS), Shanghai, China.
  • Tate, M., Hope, B., & Coker, B. (2004). Theory and practice in multi-channel e-commerce strategies: A case study of an apparel and home-ware retailer. Paper presented at the Australasian Conference on Information Systems (ACIS), Hobart, Australia.

Book Chapters

Tate, M., Hope, B., & Coker, B. (2005). Beauty is more than skin deep: Organisational strategies for online consumer risk mitigation in apparel retailing. In M. Khosrowpour (Ed.), Advanced topics in electronic commerce (Vol. 1). Hershey, PA: Idea Group Publishing.

Teaching Cases

Coker, B., Hope, B., & Tate, M. (2007). Ezibuy: A multichannel success story. In V. Hooper (Ed.), New Zealand case studies in information systems. Auckland: New Zealand: Pearson.

teaching TEACHING

Workshops.

Workshops

  • Coker, B. (2007). Developing quantitative methods: Introduction to structural equation modelling. Workshop presented at the University Teaching and Development Centre (UTDC) Research Skills @ VUW Series, Victoria University Wellington.
Presentations.

Presentations

  • Coker, B. (2005). Internet shopper confidence and intention to switch channels: SIM Research Workshop and Seminar Series, Victoria University of Wellington.
  • Coker, B. (2006). The principles and practice of structural equation modelling: Victoria University of Wellington, School International Business and Marketing